​Advocate for Pets

We protect the health, comfort, and dignity of every animal we serve.

We speak up when something isn’t right. We prioritize pets over convenience. We treat every appointment as a chance to make a difference in a pet’s life.

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Honor the Bond

We treat pets like family and respect the deep connection they share with their people.  We listen to pet parents, support them with compassion, and provide care that strengthens trust between them and their pets.

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Lead with Integrity

We do the right thing—especially when it’s hard or unseen.

We are honest, accountable, and ethical. We don’t cut corners, hide mistakes, or act in self-interest. Integrity is our baseline.

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Grow Our People

We believe every Advocate has potential—and we invest in helping them reach it.  We support each other’s learning, provide real opportunities to advance, and hold space for personal and professional growth.

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Respect Everyone

We treat every person and pet with unconditional respect, no matter the situation.  We remain kind under pressure. We listen without judgment. We approach every interaction with dignity, patience, and care.

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Be Brave. Be Better.

We rise to challenges, lead change, and strive for excellence every day.

We don’t settle. We challenge outdated norms. We innovate, improve, and take pride in raising the standard for our industry.